Insights

This is where I write about design as I go — what I’m noticing, what I’m learning, and what I think works (or doesn’t). It’s less about finished outcomes and more about the thinking behind it.

BLOGS

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Why is it SO Popular to Have Your Logo Drawn by a Child?

There’s been a noticeable shift in branding over the past few years - everything is becoming more minimal, stripped back, and “safe.” Serif logos, neutral colours, simple layouts. It’s clean, but it’s also starting to feel very similar...

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Why Everything Feels Like It Was Filmed in 0.5x

There’s a certain look to content right now. Slightly chaotic, a bit too close, a bit too fast — and almost always filmed in 0.5x on an iPhone.It’s everywhere.What used to be considered “bad” filming — warped faces, shaky movement, awkward framing...

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Perfectly Imperfect: Why “Bad Design” is Suddenly So Good

Alix Earle’s new brand, Relé Active, is a really interesting example of where branding feels like it’s heading right now — less polished, more personal, and intentionally imperfect.At first glance, the design feels simple. There’s a softness to it, a slightly...

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Where’s the Best Place for Website Design Inspiration?

When starting a website or app project, one of the first questions is always the same - where do you actually go for inspiration?There are loads of platforms out there, but for me, Mobbin has been one of the most useful. Instead of just showing polished homepage ...

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Designed to Be Ignored: Why Micro-Details Are Becoming the Most Important Part of Design

There’s a new kind of detail showing up more and more in design — the kind you don’t really notice at first. Tiny graphics. Technical markings. Small bits of text that look like they belong on something functional rather than something ...

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The Logo is Dead. Long Live the System.

For a while, branding has been obsessed with the perfect logo. Clean, minimal, recognisable — something that sits nicely in the top left corner and works at every size.Then came the reaction to that. Hand-drawn logos, scribbles, “imperfect” ...