Rex Motif
Rex Motif is a digital support company offering tech solutions for both personal and business clients, from home Wi-Fi installations and security systems to full business platforms powered by Microsoft SharePoint. I worked closely with the founder, Hugo, to design a visual identity that reflected the brand’s clean, sharp, and professional approach.
The project included a full logo design, colour system, and branding toolkit that could scale across both digital and physical applications, including the tech boxes installed on the side of homes and businesses. The final mark is modern and minimal, designed to look strong on everything from business cards to metal casing.
Hugo King
Branding
Illustrator
Behind the Design
The brand tone needed to feel reliable and smart, but still approachable. I focused on sleek geometry and clear typography, with subtle tech references that didn’t feel overly engineered. The logo is designed to hold up in both print and digital settings, while feeling confident enough to sit alongside real hardware in the physical world.This was a fun, hands-on branding project with a clear goal: create an identity that works just as well in a Wi-Fi setup as it does in a SharePoint demo, something that feels trustworthy, flexible, and future-ready.
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