Ginger Gerbil
Ginger gerbil is a british made ginger based spriit. The project included developing two label systems — one for the main bottle and one for the mini range — ensuring consistency while adapting to different formats. Alongside this, I designed the full website, creating a cohesive brand experience across both physical and digital touchpoints.
Ginger Gerbil
Branding
Illustrator
Behind the Design
For this project, the brief was to create something that felt classic and traditional, but still cool, different, and slightly playful.I explored the idea of combining old English styling with a more cheeky, modern tone, so it didn’t feel too serious or outdated.
The challenge was finding that balance — keeping the brand grounded in something familiar, while still giving it personality. This influenced both the typography and overall look, leaning into more traditional cues but softening them with subtle details and a lighter approach.
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