Bean Band
The Bean Band is a coffee company originally launched under a different name, with an established brand that no longer reflected its direction. As part of a full refresh, I worked closely with the founder to develop a new identity that felt more current, playful, and aligned with the product.I offered my support as a freelance designer, leading the rebrand from start to finish.
Client
Bean Band
Role
Branding, Packaging
Tools
Illustrator
Logo & Packaging
Behind the Design
This included developing a new logo, updated packaging, and a full redesign of the website. The new identity keeps things bold and approachable while bringing a much-needed sense of clarity and cohesion across all touchpoints.
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